retail case study

Regression: the Mother of all Models – Retail Case Study Example (Part 9)

Retail case study example for marketing analytics.

Problem definition:  Part 1 & Part 2
Description: Part 3
Association: Part 4
Classification: Part 5, Part 6,  Part 7 & Part 8


In this part, we will learn about estimation through the mother of all models – multiple linear regression. A sound understanding of regression analysis, and modeling provides a solid foundation for analysts to gain deeper understanding of virtually every other modeling technique like neural networks, logistic regression, etc.