It’s Not Luck (1994) is a business novel and a sequel to The Goal. The plot continues to follow the advancement of the main character, Alex Rogo, through the corporate ranks of large manufacturer, UniCo.

Author Dr. Eliyahu M. Goldratt continues to teach the reader his thinking processes through the eyes of Alex Rogo as he learns from his mentor, Jonah. In this book, the primary subjects are the resolution of conflict through the evaporating clouds method and the identification of root causes through the effect-cause-effect method.

In this book the main character, Alex, conducts the reader through the essence of some TOC tools and applications, like the Thinking Processes and the TOC solutions for Marketing, Distribution and how to compose the Strategy of a company.

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AN INTRODUCTION TO THE TOC THINKING PROCESSES